Operating Plan Essays - Retailing, Payment Systems,

Working Plan Working PLAN Authoritative POLICIES Getting orders for suppers Exchanges at the Home Cookin' café will be done in an exceptionally basic, yet compelling way. In the store there will be a counter with an electronic sales register. All deals will be rung up utilizing this register. Money exchanges will be the least difficult and generally straight forward. Clients wishing to pay with check must have ID. Visa, MasterCard, and American Express are expectable charge cards however should be confirmed first. Paying the provider The providers won't be paid in real money. Our corporate office rather will pay them inside 30 days. Stock Control Stock will be taken each Sunday and Wednesday night. The objective is to have minimal measure of stock left over as could reasonably be expected. Spending plans Organization spending plans for all cost things will be observed by corporate. Travel, telephone utilization, diversion and other cost things may just be utilized for organization related exercises by the Managers. It is the obligation of corporate to ensure these costs don't surpass the sum planned by for each record. Security Systems Sonitrol security frameworks will be on during every end hour. Money will be made sure about through day by day stores notwithstanding keeping under $200 in the money cabinet consistently. Hazard ANAYLSIS Deals Projections In the event that business projections refute we will find a way to assess the incomes, cut costs and propose another balanced projection for deals. Rivalry There is a lot of rivalry inside the zone of Muncie. In the event that these contenders made an endeavor to devastate our commercial center or start a value war, we would take the accompanying activities: - Emphasize uniqueness through publicizing and advancements - Lower costs too equivalent cost of contender's things. - Negotiations with rivalry. The board Problems In the event that issues with the executives were to emerge, the enterprise would need to get to the issue and decide an answer. Steps to be taken would incorporate admonition, probation period, or end.

Nike Promotion Essay Example for Free

Nike Promotion Essay Another significant factor in economy is the developing business sector in athletic shoes. There is additionally a developing unfavorable segment change in the commercial center achieved by the sweatshop uncover that Nike has not survived at this point. Impacts to Nikes development are additionally influenced by household economy as well as by the universal economy. The proceeded with feeble Euro and Asian downturn might hurt Nikes global deals and development. Nikes outrageous games product offering is viewed as second rate quality contrasted with contenders and is harming deals and brand picture. Clients In 1998, Americans burned through $38 billion to purchase more than 1. 1 billion sets of shoes. Outdoor supplies Manufacturers Association uncovered that athletic footwear makes up practically 35% of all footwear buys. The current local industry center is around easygoing and agreeable shoes. Request is up for the earthy colored shoe easygoing footwear with an agreeable and rough structure. This is a result of the expanding number of work environments permitting easygoing clothing regulations. Worldwide clients represent an enormous piece of Nikes deals. In 1995, Nikes worldwide tasks represented 36. 6 of its complete incomes. The organization accepts that requests from worldwide markets will increment in future. Nike must take into account an enormous bit of the new age that requests the most recent patterns and styles. Nike should consider the transforming US socioeconomics because of the rising extent of Hispanics, Asians, and African Americans. These gatherings have various incli nations that Nike ought to have the option to fulfill. Nike ought to distinguish the up and coming age of steadfast clients and accommodate their requirements. Rivalry Rivalry is savage because of the quantity of organizations vieing for deals. Loads of cash goes to advertising and advancements utilizing different channels to arrive at the youthful segment gathering of purchasers who spend the most cash on Nikes items. Development is easing back down in the athletic footwear industry. Be that as it may, new markets are developing with high development rates. These business sectors incorporate extraordinary games showcase and the corporate product advertise. Nikes worldwide piece of the pie was a noteworthy 30. 4% in 1998. The nearest contender, Adidas, held 15. 5% of the piece of the pie while Reebok held 11. 2%. The rest of the contenders, including Fila, Timberland, Asics, Converse, and New Balance, among others, each hold roughly 3-5% of the rest of the piece of the overall industry. Promoting ASPECTS OBJECTIVES Nikebiz. com expressed that Nikes statement of purpose is â€Å"Through the reception of strategic approaches Nike is focused on making sure about intergenerational personal satisfaction, reestablishing condition and expanding an incentive for our clients, investors and colleagues. † Nike shows enthusiasm for their organization, items, and competitors. They are resolved to furnish customers with solace and confirmation. They likewise discover approaches to develop and make. They hold fast to their five image standards to be specific: move, advance, center, interface, and care. Another Nikes objective is â€Å"to be the universes driving games and Fitness Company. Nikes statement of purpose is like a dream articulation and is possibly a shortcoming. The strategic the games and wellness industry business they are in, it doesn't indicate with respect to what items and administrations they give. The statement of purpose doesn't make reference to conveyance channels and clients. Be that as it may, it depicts administrations convictions and the craving to be number one and stay in the main situation in sports and wellness shoe and attire industry. Procedures Corporate Strategies. The previous two decades saw an adjustment in economy from â€Å"standardized† to flexible†. Having a severe corporate association used to be the standard, presently it is entirely expected to have an adaptable association that utilizations subcontracting. The primary explanation Nike prevailing with regards to contending in the footwear business for quite a while is on the grounds that they stay adaptable in an erratic market by subcontracting abroad in nations with low work cost. Another purpose behind Nikes quality in rivalry is their item separation. Beside athletic shoes, Nikes product offering currently offers a wide scope of apparel, gear and frill. Strategies Nikes unmistakable strategies are found in the territory of advertising, explicitly in buyer brand mindfulness and brand power. Nikes catchphrases like, Just Do It, and images like the Nike Swoosh, are tokens of the Nike domain. This strategy is viable on the grounds that it couldn't be handily duplicated and it offers worth or advantage to purchasers. Nike is turning into a piece of American and world culture, the brand power turns out to be progressively hard to reproduce. The trademark and a motto fills in as the companys fingerprints. Nike can underwrite the one of a kind character due in view of its money related quality. Nike arrives at a large number of customers through huge scope showcasing efforts. The open advantages from the quality of Nikes picture when they make a buy. Shoppers regularly partner Nike picture with quality items. By partner star competitors and persuasive trademarks like, Just Do It, customers recognize their buys with the possibility of accomplishing enormity. This picture they make shapes a strategy that contending organizations can not effectively copy by just improving their items. Item Nike sells a colossal assortment of items, including shoes for running, ball, broadly educating, Women and kids. Which are all as of now its top-selling item classes. Nike likewise sells shoes for outside exercises, for example, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, sea-going exercises, auto hustling and other athletic and recreational employments. Nike started selling dynamic games attire in 1979 just as athletic sacks and extra things. The organization sells a line of execution gear under the Nike brand name, for example, sport balls, timepieces, eyewear, skates, bats and other hardware. They additionally sell a line of dress and easygoing footwear and embellishments for men, ladies and kids under the brand name Cole Haan. The organization markets headwear under the brand name Sports Specialties, through Nike Team Sports, Inc. They additionally offer limited quantities of different plastic items to different makers through Nike IHM, Inc. Bauer Nike Hockey Inc. fabricates and circulates ice skates, skate sharp edges, in-roller skates, defensive rigging, hockey sticks and hockey shirts and adornments under the Bauer and Nike brand names Pricing Strategies Nike utilizes vertical incorporation in valuing wherein they own members at varying direct levels or participate in more than one channel level tasks. This is additionally an endeavor to control expenses and impact estimating rehearses. Spot Distribution channels and strategy. Should extra channels be included, why? Nike offers its item to around 20,000 retail accounts in the U. S. what's more, in roughly 110 nations around the globe. Nike sells its items in global markets through free wholesalers, licensees and auxiliaries. Autonomous wholesalers has practically no weight for neighborhood adjustment on the grounds that the 4Ps of showcasing are overseen by merchants. Advancement Nike has been one of the top retail enterprises for very along time. This is on the grounds that they sell quality items, client devotion, however above all else, its incredible showcasing strategies. Nike has various renowned competitors to make a lot of regard for their items. Nike has marked the top competitors in various games, for example, the Brazilian Soccer Team (particularly Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane ONeal for ball, Lance Armstrong for cycling, and Tiger Woods for Golf. Supporting of occasions is another extraordinary special procedure for Nike. It brings consideration Nikes items. Sites are an incredible special device as they spread these occasions. Such occasions incorporate Hoop It Up and The Golden West Invitational. Nike additionally customizes sites. They make the sites only for a game, for example, nikebasketball. om , nikefootball. com , and nikegolf. com Marketing procedure: Nikes showcasing technique is a significant part of the companys achievement. Nike is situated as an excellent brand, selling all around planned and costly items. Nike baits clients with a showcasing methodology revolving around a brand picture which is accomplished by particular logo and the promoting trademark: Just do it. [35] Nike advances its items by sponsorship concurrences with big name competitors, proficient groups and school athletic groups. Be that as it may, Nikes advertising blend contains numerous components other than advancement. These are summed up underneath. Promoting From 1972 to 1982, Nike depended solely on print publicizing in profoundly vertical distributions including Track and Field News. A large portion of the early publicizing was centered around another shoe discharge, basically laying out the advantages of the running, ball or sneaker. In 1976, the organization recruited its first outside advertisement office, John Brown and Partners, who made what many consider Nikes first brand promoting in 1977. A print promotion with the slogan There is no end goal highlighted a solitary sprinter on a country street and turned into a moment exemplary. The achievement of this basic advertisement enlivened Nike to make a banner form that propelled the companys banner business. In 1982, Nike publicized its first national TV promotions, made by recently shaped advertisement office Wieden+Kennedy, during the New York Marathon. This would check the start of a strikingly effective association among Nike and W+K that remaining parts unblemished today. The Cannes Advertising Festival has named Nike its publicist of the year on two separate events, the sole organization to get that respect twice (1994, 2003). 36] Nike additionally has earned the Emmy Award for best business twice since the honor was first made during the 1990s. The first was for The Morning After, an ironical gander at what a sprinter may look on the morning of Janu

Free Essays on Paradise Lost

The book â€Å"Paradise Lost† is very confounding to peruse, not just the language, (which I need a word reference to see), yet in addition the thoughts. I think Milton himself was very uncertain where he truly was going with that. From the main view it gave the idea that the entire book is essentially the re-recounting the Book of Genesis, just in wonderful stanza, yet it isn't so. In any case, for individuals who know about epic verse of such creators as Homer, we can see this is actually an incredible case of an epic sonnet, which is nothing unexpected since in his occasions, Greek verse was very well known and compelling. The main contrast is that Milton’s sonnet isn't generally proposed to be perused as the sonnet of undertakings, extraordinary lords, and so forth, yet as the strict content. All things considered, Milton is a Puritan, living in sixteenth century and there is one course that he can take when composing. â€Å"Of Man’s first defiance and the organic product Of that prohibited tree†¦Ã¢â‚¬ ¦ I may state Eternal Providence, Also, legitimize the methods of God to men.† Obviously in each epic sonnet, there is a saint, and this one is the same, yet who is the genuine legend in this book? Is it G-d, his Son, Satan, Adam, Eve or the Angels? I truly accept that the genuine legend is Satan, however obviously that isn't what was proposed. In any case, as each saint, he conflicts with the power, he has devotees who he energizes with incredible discourses, and he has a journey which he at last achieves. It is for the most part accepted that Angels have no choice, and that they are prearranged to be acceptable and can't go to fiendish. Obviously with the fall of Satan and his devotees we can see this isn't so. It is additionally accepted that G-d if all knowing, and he realized splendidly well what will occur, which implies that whatever Satan or Adam and Eve did or didn’t do, the fall and outcast would of still happened. So basically, it is all G-d’s doing, and it is his deficiency that we were ousted from Eden, and afterward the... Free Essays on Paradise Lost Free Essays on Paradise Lost In Book’s IV and IX of John Milton’s epic sonnet Paradise Lost, I found the subjects of acquiescence, obliviousness and disparity in different connections to be pervasive all through the work. The belief system that compliance is principal in specific connections is communicated consistently, both among man and lady and among man and god. Obliviousness is additionally romanticized and dutifulness without reflection, a type of numbness as I would like to think, is touted as suitable conduct . The sub-par part of lady corresponding to the male of the species is likewise communicated all through the work similar to the possibility that on the other hand â€Å"Beauty† has amazing force. These perspectives can surely be viewed as an impression of the occasions Milton lived in. I see a man plainly addressing power jobs, and maybe scrutinizing his own shrewdness in doing as such. I accept that one explanation Milton picked the setting of Paradise for his epic sonnet was on the grounds that it was a perfect spot to show the elements of the connection among man and his Lord, man and lady and great and abhorrence. Milton utilizes old style implications and all inclusive paradigms to communicate subjects of disparity between the genders, among parent and youngster and among man and a heavenly overlord. It is likewise the ideal spot to diagram the power battle among Satan and God, here we see a fight here between divine creatures, among great and fiendishness manifest, certainly issues in their relationship. Book IV, unmistakably shows the supposition that submission is commendable and â€Å"ignorance is bliss.† The primary couple obediently and verifiably obey God and because of this are upbeat and in affection in the nursery of Eden. They are prohibited just the product of the tree of information, recommending that by one way or another an excessive amount of insight is a terrible thing, or that God wishes to keep the pair virtuous and himself in a position of intensity in the relationship. Since all things considered, passing accompanies information as well as insubordination. I locate a fascinating mention here to the reality ... Free Essays on Paradise Lost Milton’s Paradise Lost Milton’s Paradise Lost has been commended since its release similar to the best English epic ever, most incredibly in its creator's sensible delineation of the mythical guardians of mankind, Adam and Eve. How Milton decided to depict the first mother and father has been a focal point of much analysis particularly with contemporary perusers. One of the primary subjects of these remarks is concerning Eve, who, as per many, is a trifling character that is fairly naã ¯ve, adolescent, and undoubtedly second rate compared to her mate. In any case, which many don't perceive is that, shockingly, after the game changing Fall, she turns into a substantially more advanced character. At the point when Eve is acquainted with the storyline of the epic, her character is shallow and amazingly lacking, implied essentially for show. She is solidly set as being substandard compared to her mate as a female in a prevalently male world. Be that as it may, upon her choice to eat the apple from the Tree of Knowledge, her change is emotional and she is not, at this point the straightforward character genuinely ailing inside and out of mind or information. Hence, as depicted by Milton, the Fall of the guardians of mankind is, truth be told, an instructive and creating process for Eve. Promptly upon the acquaintance of Eve with the epic she is unmistakably depicted as being somewhat moronic and unsophisticated, and appears to just exist for the display of her excellence and beauty. She is appeared as being alluring and very delightful to view, as Milton frequently depicts her excellence. As a matter of fact, the first occasion when that Eve sees Adam she escapes from him in dread, as he was not as excellent as the picture that she saw of herself in a pool of water. Indeed, she was so captivated by the picture of herself that she would have remained had God not removed her to meet her mate: â€Å"Pleas’d it return’d as soon with noting looks/Of compassion and love, there I fixt/Mine eyes till now, and pin’d with vain... Free Essays on Paradise Lost The book â€Å"Paradise Lost† is very confounding to peruse, not just the language, (which I need a word reference to see), yet in addition the thoughts. I think Milton himself was very uncertain where he truly was going with that. From the principal see it created the impression that the entire book is essentially the re-recounting the Book of Genesis, just in wonderful stanza, yet it isn't so. In any case, for individuals who know about epic verse of such creators as Homer, we can see this is actually an extraordinary case of an epic sonnet, which is nothing unexpected since in his occasions, Greek verse was very popular and compelling. The main contrast is that Milton’s sonnet isn't generally proposed to be perused as the sonnet of undertakings, extraordinary rulers, and so on, yet as the strict content. All things considered, Milton is a Puritan, living in sixteenth century and there is one course that he can take when composing. â€Å"Of Man’s first noncompliance and the natural product Of that illegal tree†¦Ã¢â‚¬ ¦ I may declare Eternal Providence, What's more, legitimize the methods of God to men.† Obviously in each epic sonnet, there is a saint, and this one is the same, however who is the genuine legend in this book? Is it G-d, his Son, Satan, Adam, Eve or the Angels? I truly accept that the genuine legend is Satan, however obviously that isn't what was expected. Be that as it may, as each legend, he conflicts with the position, he has supporters who he energizes with extraordinary discourses, and he has a mission which he at long last achieves. It is by and large accepted that Angels have no through and through freedom, and that they are prearranged to be acceptable and can't go to underhanded. Obviously with the fall of Satan and his supporters we can see this isn't so. It is additionally accepted that G-d if all knowing, and he realized splendidly well what will occur, which implies that whatever Satan or Adam and Eve did or didn’t do, the fall and outcast would of still happened. So basically, it is all G-d’s doing, and it is his deficiency that we were remo ved from Eden, and afterward the... Free Essays on Paradise Lost Glades 1 John Milton’s Paradise Lost is a work that endeavors, to a limited extent, to legitimize the methods of God to humanity. This is a gigantic endeavor, in any event, for as talented a skilled worker as Milton. In his endeavor to accomplish his objective, Milton makes the character of Satan with apparently incredible exactness and ability. His accomplishment in reviving the character of Satan might be his most noteworthy achievement in the epic. Some portion of the motivation behind why Milton’s task is so unfavorable is that the apparently indefinable swarms Paradise Lost. All through the epic, Milton is confronted with the test of portraying, yet controlling ideas and characters, for example, God, Paradise, and Satan. These ideas are hard to work with in view of their theoretical nature. The trouble emerges from the failure of any person to understand them experientially. Nobody can genuinely realize what great or malice are in their most flawless structures. Nobody can depict the ideal spot with absolute exactness on the grounds that nobody has ever experienced what it is to live in such a spot. The best case of this includes the delineation of Paradise all through Paradise Lost. In his portrayal, Milton utilizes his own understanding and comprehension to delineate a position of flawlessness. Would he be able to be precise, be that as it may, while never encountering Paradise himself? In truth, he can't. Every individual peruser undoubtedly has their own concept of Paradise. Regardless of whether these thoughts concur with those of Milton, every one of them, including Milton’s, are deficient. In Milton’s case, one of the striking parts of Paradise is that Adam and Eve must both work to keep up the nursery: â€Å"With first methodology of light, we should be risen And at our charming work, to change Yon flow’ry arbors, there rear entryways green, Our stroll at no

Women in the Great Depression Free Essays

The Great Depression was a period of extraordinary hardship for some around the globe particularly inside Australia. It started before the market crash in costs and went on until World War 2. Numerous individuals got jobless with a record at 29%. We will compose a custom article test on Ladies in the Great Depression or on the other hand any comparable theme just for you Request Now Many lost their homes constraining families, ladies and men to migrate to elective settlement. Ladies were particularly influenced by the appalling gloom. The significance of their jobs inside the family unit expanded. Ladies were kept occupied with discovering food, accommodating their family, working and Juggling between youngsters. Food What was the most well-known food accessible? Food In the Great Depression was restricted and rare. Blossom gardens were changed over to vegetable gardens, mushrooms and blackberries were gathered and angling or rehabbing additionally became significant on the off chance that one lived in a proper region. The men normally assumed the job of chasing, while the ladies remained at home and cooked. For ladies It was especially troublesome, It was difficult to make filling dinners because of absence of fixings. Bread and dribbling, mince and soup was the most well-known food served in an assortment of ways, it was the staple eating routine of numerous jobless. Another normal and mainstream supper known all through numerous Australian family units was Golden syrup and treacle. Lodging How did lodging styles and design change through the extraordinary sorrow? During the extraordinary melancholy, there was a deficiency of tradesmen. Roofs of houses were brought down and the framing expanded. The floor plan was considerably more straightforward and houses were littler. Most were just a single story In stature. The style of rooftop development additionally changed. Numerous houses In that period had a â€Å"sleep out. † A â€Å"sleep out† was an outside yard or territory permitting individuals to rest on, on a sweltering summer night. It was likewise utilized for a sound option in contrast to natural air, as a typical sickness known in those days was Tuberculosis and there was no fix. The front blocks were typically an exceptionally dim blue/dark block with earthy colored â€Å"commons† as an afterthought. The houses were practical and very much worked for their time. Numerous individuals were expelled of their homes since they couldn't pay the proprietor. The houses were left unfilled which at that point brought about most circumstances turning out to be vandalized and harmed. What was the most well-known sort of lodging known all through this time and seen In numerous rural areas across Australia? The most well-known kinds of design incorporated the California Bungalow, Agrarian, Spanish Mission and the Old English. Garments Where did ladies shop and what did they wear during this time? The apparel of ladies during the sass’s reflected exceptionally upon their societal position and the degrees of joblessness and destitution. Some high-class ladies shopped everywhere retail chains including Grace Brothers and Meyer. They were impacted upon the top of the line styles seen all through movies. Good cause balls were an ideal event to flaunt their new outfits. In a fall inventory called Sears, It cites â€Å"Thrift Is the spells of he day, careless spending is a relic of days gone by. † For poor people, garments was typically used articles make from basic textures like cotton and fleece. Ladies likewise started to 1 OFF How did ladies specifically diversion themselves through the extraordinary despondency? A great part of the diversion was focused inside the home. Nighttimes were spent singing round the piano or playing a game of cards. For the individuals who couldn't manage the cost of excursions, the radio was very well known. Games turned into a fundamental movement for some, including Cricket and pony races, for example, the Melbourne Cup. For the well off r the individuals who had the option to source all day work, noble cause balls and gatherings were hung on Friday and Saturday evenings in the city or white collar class rural areas. The poor didn't go to these occasions; anyway for the individuals who could, delighted in the sumptuous scenes, luxurious food, classy beverages and extreme moving. Another well known wellspring of amusement included setting off to the films. For some, it was a spot to get away from their regular day to day existence and take it easy. 95% of the movies originated from Hollywood. Live performance center was a modest and powerful wellspring of amusement. Many went to an exhibition by the entertainer the jokester Roy Rene. Work How was looking for some kind of employment hard for ladies? All through the incredible misery numerous ladies attempted to procure salary and accommodate their families. In 1932, the degree of joblessness in Adelaide, South Australia was 29% as indicated by http://air. Anis. Du. AU/R/? Fun=dobbin-Jump-full=unisa25993 composed by Rosemary Green. For ladies it was especially hard to track down business, compensation were low and many thought that it was difficult to get by. Most wedded ladies were relied upon to dedicate themselves to family work and thinking about youngsters, while then again men attempted to procure a salary. They additionally got a more prominent weight significantly in the wake of working throughout the day they were required to prepare supper and keep up house request. Loss of Job could’ve been shocking, joblessness was a significant issue causing neediness and the legislature didn't support ladies during the downturn. What was the most widely recognized zone of work? Most ladies were confined to just certain regions inside the workforce. Ladies were as yet moved in customary Jobs, the significant territory of business being household administration, mechanical work in dress and material assembling, buyer products, trade and life partner and open and expert organization. Instructions to refer to Women in the Great Depression, Papers

When and How Will I Know COLUMBIA UNIVERSITY - SIPA Admissions Blog

When and How Will I Know COLUMBIA UNIVERSITY - SIPA Admissions Blog The Admissions Committee recently started to review files and we are still in the midst of completing the document tracking process for many of the applications that have been submitted. When a file is completed has no bearing on the admission decision and some members of the Committee have yet to commence reading. I am sure you are interested in knowing how and when admission decisions will be communicated. It is our goal to publish the majority of the decisions in early March. We post decisions to the application site and you simply have to log in to the site with your PIN and password to view your decision letter. An email notification will be sent to you to notify you that your decision is ready to view. Candidates who are admitted will also receive a paper copy of the acceptance letter a few weeks after the decision is published on the site. Candidates who do not receive favorable admission consideration will only be notified via a letter published on the application site. Paper copies of deny letters are not mailed. Please understand that not all decisions are posted at the same time. I would say that approximately 80% of the decisions are published on the same day. Approximately 20% of the files take longer to process and as decisions are made, email notifications will be sent out. Admitted applicants will have the opportunity to take advantage of two unique opportunities to learn more about SIPA. First, we will host a Web based message board. Admitted candidates will have the opportunity to interact with current students concerning a variety of topics on the Web based message board. Second, SIPA will host an Open House on Tuesday, April 14th. The Open House will be on campus and will start at 9:00 A.M. and conclude at 7:00 P.M. More information about both of these unique opportunities will be available via a specific Web page. Information on how to access this Web page will be included in admission letters. Admitted candidates will have until Monday, April 20th to pay a deposit to secure their place in the fall class.

Choosing a Social/Natural Science PhD Program That’s Right for You

Immerse yourself in talks, events, and conferences image If you’re starting to think about applying for a PhD in a social or natural science, you’re probably worried about getting accepted into highly competitive programs. But let’s take a step back! Before you can focus on impressing selection committees, you need to have a clear sense of what YOU want. Outside of the doctoral program bubble, it can be hard to think through what kinds of questions to ask yourself and your potential programs. What criteria will make or break your graduate school experience? How do you start to figure out what you want to focus on? How do you decide where to apply? First, gain research experience Earning a PhD means becoming an expert in a particular line of research. And there’s no better way to learn about yourself as a researcher than to immerse yourself in research before beginning graduate school. If you’re still an undergraduate, find out what labs are accepting research assistants at your university. Some universities have special research programs for undergraduates. For example, you may be able to conduct your own research in a lab and write an honors thesis. You can also write to Primary Investigators (PI’s)—professors in charge of research projects—at other universities to see if they are looking for summer research assistants. Don’t be afraid to reach out! If you’re interested in someone’s research, send an email and express interest in helping. If you already have an undergraduate degree, you may be able to get a paid or volunteer position as a research assistant, lab manager, or lab technician. Use Google to find the professional associations for your field and get on the email lists for these associations to find out about job opportunities. You can also email PI’s directly to express interest in working with them. Even one year of research experience can be transformative in helping you learn what research is really like, helping you focus on your particular research interests, and giving you an invaluable skill set. Immerse yourself in talks, events, and conferences In addition to gaining research experience, you can immerse yourself in your field by attending talks and conferences. Doing so will expose you to a broader range of ideas, will give you the opportunity to network with students and professionals, and will help you to see yourself as a member of your academic community. Many universities host speakers on a regular basis (e.g., once a week) for talks about their research. These talks are usually open to the public. Attend as many talks as you can, even if they are not exactly on your topic, or if you are worried they will be a little â€Å"over your head.† Attending these talks is a fantastic way to learn about your field, and even if you only understand a little of what the speaker is saying, you’ll find that these little tidbits come back to you later on as you learn more. Conferences are larger, professional meetings hosted by academic societies once a year or every other year. Some conferences have special events for students, such as student poster sessions (where students can present their work) or student networking events. Meet as many people as you can at these events! Don’t be afraid to go up to a speaker and introduce yourself. Over time, the people at these conferences will become your community, and the earlier you begin networking, the better. Choosing a program—Questions to ask yourself Once you’ve gotten some research experience and attended events, you’ll have a much better sense of what you’re looking for in a PhD program. Here are some questions to ask yourself when considering potential programs: How much do you want to be trained in existing techniques, and how much do you want the freedom to work independently? Do you want to continue with an existing research program with your adviser and lab, or do you want to begin a new project? How much collaboration are you looking for? And then, how collaborative is your department? Is there collaboration within your lab? Among different labs? Among departments? What are you looking for in the beginning of your program and how does that compare to the program you are considering. How much of your time is devoted to coursework and how much to research? Are you expected to teach? How much is the experience about your education and how much is it about your contribution to research? Talk to the people who know the program best The people who know a program best are the students, faculty, and staff within the program. Talk to as many people as you can. Meet with faculty members and students while you’re attending conferences. Email professors and students to introduce yourself and express interest in the program. If you are applying to work in a specific lab, talk with current students and get a feel for what the work environment is like. Good luck with this incredible process, and let me know if you’d like more guidance! ; More on grad school admissions: Application Consulting: Is Graduate School Right for Me? How You Should Be Asking For a Letter of Recommendation Application Consulting: Unlocking the Grad School Personal Statement

Merck Case Analysis Essay - 605 Words

Stakeholder Analysis – Merck Identify Key Stakeholders In the pharmaceutical industry, there is much to consider and constantly change in order to continue profits. In order to continue profits, a main factor, as said by former Merck president George W Merck, is the people. Merck said, â€Å"We try to never forget that medicine is for the people†. The first group of stakeholders has to be the people, or the consumer. The consumer is actually using the product from Merck and Co. and ultimately determines the success of the business. The second group of stakeholders is the employees. Employees determine the performance of the company. The employees consist of the executives and the lower management. A third group is the research and†¦show more content†¦4,400 employees were laid of in 2006. When profitability of the company decreases, changes need to be made and employees do not want that change to be their position. Researchers and developers are interested that their product in successful for Me rck. They want to create a product that will help the consumer and the employees. The doctors are interested in a product that will benefit their patients. The pharmaceutical company the doctor uses needs to be trustworthy and reputable. If something goes wrong with what the doctor prescribed, the patients may eave the doctor. Lastly, the investors are interested in the success of the company because like I stated earlier, the investor wants a return on their investment. The investor is interested in how well the products sell and for what price they are selling and essentially wants to see profits. Identify and Discuss Specific Stakeholder Preferences The consumer would want Merck to invest in the safest and most beneficial product that will help their needs. The employees want to take the route that will better the company overall. If the company succeeds, they make more money and are ultimately more successful professionally and personally. The researchers and developers of the product want to take the route that creates new products because then they play a vital role in the creation process. Doctors will wants to see the safest and most efficient products on the market that will help the reputation of the doctor toShow MoreRelatedMerck/Medco Case Analysis Essay3123 Words   |  13 PagesCASE 5.1: MERCK ACQUISITION OF MEDCO Abstract          Corporate mergers and acquisitions (Mamp;A) have become popular across the globe during the last two decades due to globalization, liberalization, technological developments, and competitive business environment (Fisher amp; Siburg, 2009). The synergistic gains from Mamp;A may result from efficient management, economies of scale, profitable use of assets, exploitation of market power, and the use of complementary resources (MitchellRead MoreCase Analysis : The Case Of Dr. J. 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Suicide in Bartleby and Life in the Iron Mills Essay

Suicide in Bartleby and Life in the Iron Mills Life in the Iron Mills and Bartleby are centered on characters who are alienated laborers, looking for means through which they cannot be deprived of their humanity. Hugh Wolfe and Bartleby are both workers who have been victimized by the capitalistic system. As Karl Marx explains, the capitalistic system exploits the laborer and thus robs the laborer of his humanity through alienating the laborer. Both Wolfe and Bartleby become victims of the system, for they are not only alienated and dehumanized. But in their struggle against the system, they take their own lives. Their suicides are representative of how far alienation reached into the lives of Bartleby and Wolfe and how far†¦show more content†¦I should have been quite regulated with his application, had he been cheerfully industrious. But he wrote on silently, palely, mechanically. (Melville 9). This nature of working disturbed the employer because he noticed the machine-like style of Bartlebys. Bartlebys lack of human qualities bothered the narrator, as he did later become concerned about Bartlebys condition and began to inquire of his past. It is evident that the alienation process has already begun to take hold on Bartleby, long before he took the scrivener position. He is doing work for which he is being paid for and refuses to do any favors. He knows that his labor is for sale and that he will do only what the lawyers money buys, and nothing more. Second, Bartleby makes it a point to explain that he would prefer not to do something, inserting the fact that he is the one deciding. Through his disobedience and his repeating the phrase I would prefer not to Bartleby was struggling to preserve his humanity. Bartleby refused to allow the lawyer to exploit his labor and his energy. The manner in which he was trying so hard to preserve his autonomy shows how he wished not to be further alienated from the work process, for he wanted control over exactly what task he did or did not perform. Later in the book we find Bartleby taking up residence at the office where he worked. When Bartlebys employer approached him about the fact that he was living in the office and asked him to leave the

Cna Code Of Ethics For Registered Nurses - 1611 Words

CNA Code of Ethics for Registered Nurses (2008) provides guidance in dealing with cases like this by explaining the core nursing values and responsibilities involved which are: a) providing safe, compassionate, competent and ethical care; b) promoting health and well-being; c) promoting and respecting informed decision-making, and d) Preserving dignity; e) maintaining confidentiality, f) promoting justice and g) being accountable. The first nursing value is always expected to be upheld in any case because it is their duty to provide care using appropriate safety precautions and preventing/minimizing all forms of violence (CNA, 2008). The collaboration of the nurses between the physician and Mr. C’s family has been evident since then. This therefore calls Mr. C’s nurses to be more compassionate about his situation and try to recognize where he is coming from as they build a trust-worthy relationship before judging him or jumping into conclusions like he does not want to live anymore. 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Indoor Water Supply Is Protected Catchment Areas - 2060 Words

Water Catchments Unique to Melbourne’s Water supply is it protected catchment areas, and is the key reason for very little treatment required (Melbourne Water 2014). Majority of the water feeding into the dams comes from the Yarra catchment regions, starting in the Great Dividing Ranges; figure 1.1 shows the regions for the catchments. The vast majority of the area is in protected National Parks. Yarra Catchment Regions The Yarra catchment is north and east of Melbourne and covers approximately 4,046 square kilometers. It is split into three regions Upper, Middle, Lower. It is home to more than one-third of Victoria’s population and native plant and animal species, (Melbourne Water 2014) there is a large variety of land use†¦show more content†¦Protected Catchment The protection of the catchment allow for a natural filtration system to occur before water enters reservoirs. This is important as â€Å"deeps soils acts like a sponges to hold rain water, the filter and slowly release into springs, stream, creek and river† (Melbourne Water 2014) that feed into to our dams. This is the factor that decreases that amount of treatment required for a clean drinkable water supply. Melbourne has 90,800 hectares National Park (protected) - majority of area is inaccessible for public, limited to low impact activities such as bush walking Water Catchments - Open Catchments While most of Melbourne’s catchments allow limited public access, a smaller proportion of our water comes from open catchments. These areas contain farmland, rural properties and state forests that are open to activities such as camping and four-wheel driving and small amounts of timber harvesting. The water from open catchments is put through a filtration treatment process, so it meets the same drinking water quality requirements as water from protected catchments. An open catchment is considered to be from area with no/ minimal protection. This mean that the water from these areas can be highly polluted and require extensive treatment. Farming land, recreational areas, run off from roads are all considered to be open catchment areas. Open water catchments in Melbourne’s water supply is compromised of: †¢ 56,300

Materialismin in A Raisin in the Sun by Lorraine Hansberry Free Essays

Money is like a double ended sword, as it makes life easier on one hand while at the same time most of the problems in many families all revolve around money. Raisin in the sun play was written by Hansberry which the center of all the issues they are facing hence the central motif in the story. The Younger family made up of five is living in a house fit for three as they try to gain middle-class acceptance in the community as they are a lower-class black family. We will write a custom essay sample on Materialismin in A Raisin in the Sun by Lorraine Hansberry or any similar topic only for you Order Now A $10,000 check is to arrive through the mail as insurance check Big Walter worked hard to attain and each family member has different opinions on how the check should be spent. Lena, Ruth, and Beneatha imagine money as a path towards their road out of poverty, but Walter sees money as the only way out of their current life to a better one. He has big dreams and fantasies of how the funds will heighten his social standing as well as acquire items which he currently can’t afford due to his low paying job as a chauffeur. In the begging of the play Walter hurriedly rushes in and asks â€Å"Did it come?† To which his mother replies â€Å"Can’t you give people a Christian greeting before you start asking about money?† This clearly shows that Walter does not care about anything else apart from the check they are about to receive. In act 1 scene two Lena argues with Walter whether money has become life this day as there used to be a time when people did consider freedom as life. Walter gets back to her saying that all along it has always been about money it’s just that people did not know about it. Walter tries to show the reader that money is the center of everything, having it one can be able to attain any social class they desire. However, this is not true as money is not always a guarantee happiness and success in life. There are many other things which money can never be able to buy them. Lena has always wanted a bigger house with a backyard and with the arrival of the check comes the chance for her to get her family a better house. This is seen as a way of climbing up the social class in the society. Even though Walter is not happy about the decision of buying the house let alone the neighborhood they will have to have into is a white only. He accuses his mother of killing his dream of opening a liquor store yet she is the one talking about dreaming big. However, Lena always has her son in mind and is willing to give him a chance as she hands him the remaining amount for him to pay Beneatha’s tuition fees and save the rest. Having big dreams and plans is always a way of life but when the limits of how big the goals should be are exceeded then a problem may arise within an individual especially if not given a chance to achieve those dreams. Lena is well aware of this as she advises her son that it is not worth holding onto anything be it money or ideas if in the end, it is going to destroy you. Chasing after money alone will make one lose out on many other essential aspects of life. With the hopes of opening a liquor store drowning after Bobo tells Walter that their alleged friend has swindled them, and the money is no more he angrily says, â€Å"Man, must trust you†¦Man, I put my life in your hands†¦man†. And with that, he is back to having only dreams only about a better future. Money has become an idol which everyone is worshiping or chasing after including children. Travis asks for 50 cents from Ruth before he heads to school which he is denied at first but later Walter hands him a one dollar bill. Children have also become obsessed with money in the society, and it is becoming a norm to pay them off with every little thing they do or help around in the homestead. This eventually leads to them growing with the belief that money is everything hence will always chase after it. All the money is gone and Walter being frustrated, Mama still says that there is something left to love about him and asks if they have cried for the Walter for what he must be going through and the experience he has passed through. Lena knows that money is not everything provided that the family is healthy and happy everything is okay. Karl Lindner is sent to the Youngers to acquire the house they had previously bought in a white neighborhood at a price even higher than the original price tag as the residents of Clybourne don’t have any relationship with the black family in order to move out because they have worked hard and will do anything to protect their dreams. However, Lana is against the idea of selling the house as she tells her Walter, â€Å"Son I come from five generations of people who was slaves and sharecroppers but ain’t nobody in my family never let nobody pay them no money that was a way of telling us we weren’t fit to walk the earth. We ain’t never been that poor. We ain’t never been that dead inside.† The white neighborhood believes that with money they can acquire anything even get the Youngers to sell their house simply because they do not want them living amongst them even if it means paying a higher price to buy the house. Despite all, in the end, a family is what comes first. Lena knows that it is the family is superior to money that is why she does not get mad when Walter misuses his entire father’s life work in a day by getting conned. Ruth feels the same way, and all she cares about is her family is happy. Willy who was supposed to be a friend to both Walter and Bobo decides to walk away with all their money in the name of going to get a license but never returns. Their friendship ceases to exist all for money. Many strong friendships and relationships come to an end with the cause being money. Everybody believes that money is everything and they can even sacrifice their friend’s dreams to get it. Walter is all about being great and climbing the social class in the society. He puts his dreams ahead of Beneatha’s dream of attending medical school and ends up losing all the money. She does not take this well in the beginning as she says; â€Å"Did you dream of yachts on Lake Michigan, Brother? Did you see yourself on that Great Day sitting down at the Conference Table, surrounded by all the mighty bald men in America? All halted, waiting, breathless, waiting for your pronouncements on the industry? Waiting for you Chairman of the Board, I look at you, and I see the final triumph of stupidity in the world!† Hansberry Central motif in the play is money as the whole plot revolves around the $10,000 check the Youngers receive after their father passed away. Money easily tears families apart if every member is always chasing it as conflicts are bound to happen. It is the root of evil in the society today as all bad things happening are mainly due to people’s thirst for money. Many innocent individuals have fallen victims even some end up dead if they try to stop someone from stealing or harming others for money. Immorality is on the rise and the number of youth engaging in prostitution and other immoral activities such as stealing for money has risen in the past the reason being everybody wants to get rich but no one is willing to work hard for it hence looks for an alternative method to getting it and this tends to be activities going against what is morally right. Conclusively, the author clearly shows that Walter does not care about anything else apart from the check they are about to receive. In addition, Money easily tears families apart if every member is always chasing it as conflicts are bound to happen. It is the root of evil in the society today as all bad things happening are mainly due to people’s thirst for money. How to cite Materialismin in A Raisin in the Sun by Lorraine Hansberry, Papers

What Action Should Ikea Take Regarding Rangan Export free essay sample

What long-term strategy would you suggest she take regarding IKEA’s continued operation in India? Should the company stay or should it ixi? (Discuss the impact of your decision and how you would manage it. ) * IKEA set up a list of ideas as of where they wanted their company to improve in. Included in this list was â€Å"working with suppliers† as well as â€Å"transport and distribution. †Ã‚  Greater monitoring, meetings at the place of production, and reports should be a mandatory concept that is stated within the contract between IKEA and the supplier. Independent monitoring is a critical element of an overall system of improving labor practices,   * Community initiative program to bring up the child issue publicly among suppliers * IKEA to theoretically have direct control over the situation; it will not have to adhere to the terms and provisions of Rugmark’s program and it will not have to rely on the accuracy of Rugmark’s certification 1. We will write a custom essay sample on What Action Should Ikea Take Regarding Rangan Export or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page if child labor is found taken place, supplier has to implement a corrective action plan. If corrective action is not implemented within the agreed time-frame, or if repeated violations occur, IKEA will terminate all business with the supplier concerned. 2. The corrective action plan shall take the child’s best interests into consideration, i. e. family and social situation and level of education. Care shall be taken not merely to move child labour from one supplier’s workplace to another, but to enable more viable and sustainable alternatives for the child’s development. 3. A complete solution must also address â€Å"the root causes such as debt, poverty, lack of access to education, disability and ill health. † * All suppliers are obliged to keep IKEA informed at all times about all places of production (including their sub-contractors). Any undisclosed production centres found would constitute a violation of this code of conduct. 1. IKEA has reserved the right to make unannounced visits at any time to all places of production (including their sub-contractors) for goods intended for supply to IKEA. The IKEA Group furthermore reserves the right to assign, at its sole discretion, an independent third party to conduct inspections in order to ensure compliance with â€Å"The IKEA Way on Preventing Child Labour†. * Providing assistance to talk to the children themselves about what they need. * Footwear factories have heavier machinery and use more dangerous raw material, including solvents that cause toxic air pollution. At overseas actories that produce Nike shoes, the company said, it would tighten air-quality controls to insure that the air breathed by workers meets the same standards enforced by the United States Occupational Safety and Health Administration at home. * Another disadvantage is that IKEA’s decision not to carry any Asian rugs may inadvertently encourage the purchase of more rugs produced by child labor as purchasers go to competitors without effective child labor policies. This may also give the impression that IKEA is hiding from the problem rather than attempting to contribute to its solution * Finally, this alternative does not prevent IKEA from being involved in another child labor scandal in another segment of the furniture/ home furnishings industry * The risk with such a response is that simply removing children from the workforce, and therefore taking away their income, may have predominantly negative consequences, possibly leading to the child becoming involved in more hazardous work than before.

Kelloggs Company Essay Example For Students

Kelloggs Company Essay Kellogg`s Company Objective: Our goal in composing a financial statement is to construct the mostcomprehensive, thorough document possible, in order to attract investors and toconfirm that we have taken the time to explore as many potential issues for yourbusiness as may arise. Summary of findings: Our level of cereal marketinginvestment early in 1998 was not sufficient in the face of extremely competitivemarket conditions. This situation hurt our volume performance for much of theyear and, combined with other issues in markets around the world, led to adecline in both sales and earnings. Nonetheless, we continue to have the utmostconfidence in the future of our grain-based businesses, and we are fullycommitted to return to both top-line and bottom-line growth. Appendix # 1-Market Research Description of firm and its management: Kelloggs products aremanufactured in 20 countries on 6 Continents and distributed in more than 160countries. Mr. Langbo has been employed by thesince 1956. H ewas named President and Chief Operating Officer in 1990 and became Chairman ofthe Board and Chief Executive Officer in 1992. In June of 1998, Mr. Carlos M. Gutierrez was named President and Chief Operating Officer. The competitiveenvironment: The Company has experienced intense competition for sales of all ofits principal products in its major markets, both domestically andinternationally. The Companys products compete with advertised and brandedproducts of a similar nature as well as unadvertised and private label products,which are typically distributed at lower prices, and generally with other foodproducts with different characteristics. Principal methods and factors forcompetition include new product introductions, product quality, composition, andnutritional value, price, advertising and promotion. Economic climate andoutlook: Although our 1998 business results were below our performanceexpectation, it was a year in which we put in place key elements of a strongerfoundation for future growth. This included investments in new productdevelopment and a complete overhaul of our corporate headquarters and NorthAmerican organizational st ructure. Should suitable investment opportunities ofworking capital needs arise that would require additional financing; managementbelieves that the Companys strong credit rating, balance sheet and earningshistory provide a base for obtaining additional financial resources atcompetitive rates and terms. Based on the expectation of cereal volume growth,and strong results from product innovation and the continued global rollout ofconvenience foods, management believes the Company is well positioned to deliversales and earnings growth for the full year of 2000. Litigation: The Company isnot a party to any pending legal proceedings, which, if decided adversely, wouldbe material to the Company on a consolidated basis, nor is any of the Companysproperties or subsidiaries subject to any such proceedings. Appendix #2-Financial Forecasts Financial overview: Kellogg Company manufactures andmarkets ready-to-eat cereal and other grain-based convenience food products,including toaster pastries, frozen waffles, cereal bars, and bagels throughoutthe world. Principal markets for these products include the United States andGreat Britain. Operations are managed via four major geographic areas, NorthAmerica, Europe, Asia-Pacific and Latin America-which is the basis of theCompanys reportable operating segment information. The Company leads the globalready-to-eat cereal category with an estimated 38% annualized share of worldwidevolume. Additionally, the Company is the North American market leader in thetoaster pastry, cereal/granola bar, frozen waffle and per-packaged bagelcategories. During 1998, the Company realized declines in earnings per shareboth with and without unusual items. The Company experienced significantcompetitive pressure combined with category softness in its major ready-to-eatcereal markets, to which it responded by accelerating investment in long-termgrowth strategies, in clouding product development, technology and efficiencyinitiatives. Short-term liquidity: Net cash provided by operating activities was$719.7 million during 1998, compared to $879.8 million in 1997, with thedecrease due principally to lower earnings and unfavorable working capitalmovements. The ratio of current assets to current liabilities was .9 at December31, 1998 and 1997. Capital structure and long-term solvency: Long-term debtconsists primarily of fixed rate issuances of U.S. and Euro Dollar Notes,including $900 million due in 2001, $500 million due in 2004, and $200 milliondue in 2005. The amount due in 2001 includes $400 million in Notes, whichprovide an option to holders to extend the obligation. For an additional fouryears at a predetermined interest rate of 5.63% plus the Companys then-currentcredit spread. The increase in operating margin for the quarter primarilyreflects manufacturing efficiencies in the U.S. business and reduced overheadspending as a result of streamlining initiatives in North American and corporateoperations. The year-to-date operating ma rgin was flat versus the prior year asincreased spending on promotional activities offset the benefits discussedabove. This level of spending is consistent with managements strategy to drivegrowth through increased marketing investment in the Companys establishedcereal markets, as well as supporting the accelerated introduction of newconvenience food products around the world. Market measures: The Company isexposed to certain market risks, which exist as a part of its ongoing businessoperations and uses derivative financial and commodity instruments, whereappropriate, to manage these risks. The Company, as a matter for policy, doesnot engage in trading or speculative transaction. Investment potential: We arepleased to report that the Kellogg Company dividend rose in 1998 for the 42ndconsecutive year, with an increase of 5 cents per share to $.92. In 1999Kelloggs is well positioned to deliver double-digit earnings per share growth(excluding restructuring and disposition-related charg es). We also continued ourprogram of purchasing Kellogg share, with 1998 purchases totaling $239.7million. It is currently offering 80,000 new stock options. Outlook, Summary,and Conclusions Outlook for performance, earnings projection: The Companysstreamlining initiatives will continue throughout 1999. The aforementionedoverhead activity analysis will be extended to Europe and Latin America duringthe first half of 1999. Management believes these initiatives will result in theelimination of several hundred-employee positions, requiring separation benefitcosts to be incurred. Since the number of employees affected, their jobfunctions, and their locations have not yet been identified. The costs that mayhave resulted are not known yet. Investment potential: We are pleased to reportthat the Kellogg Company dividend rose in 1998 for the 42nd consecutive year,with an increase of 5 cents per share to $.92. We also continued our program ofpurchasing Kellogg share, with 1998 purchases totali ng $239.7 million. Creditassessment: counter parties on derivative financial and commodity contractsexpose The Company to credit loss in the event of nonperformance. This creditloss is limited to the cost for replacing these contracts at current marketrates. Management believes that the probability of such loss is remote. Summaryand conclusion: The seeking out, training, and retention of a diverse, highlytalented workforce is central to Kellogg Companys commitment to be aresults-oriented organization ready for the challenges for the future andfocused on creating value for you, our shareowners. .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 , .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .postImageUrl , .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .centered-text-area { min-height: 80px; position: relative; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 , .ue1ce1a0ce4ee10a8867d7c3b0522c4d4:hover , .ue1ce1a0ce4ee10a8867d7c3b0522c4d4:visited , .ue1ce1a0ce4ee10a8867d7c3b0522c4d4:active { border:0!important; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .clearfix:after { content: ""; display: table; clear: both; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4:active , .ue1ce1a0ce4ee10a8867d7c3b0522c4d4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .centered-text-area { width: 100%; position: relative ; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4:hover .ctaButton { background-color: #34495E!important; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4 .ue1ce1a0ce4ee10a8867d7c3b0522c4d4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue1ce1a0ce4ee10a8867d7c3b0522c4d4:after { content: ""; display: block; clear: both; } READ: A Banjo Player's Journey EssayMarketing

Uniwide Coastal Mall Case Analysis Essay Sample free essay sample

â€Å"Why is the UNIWIDE- COASTAL MALL non commercialize? † It is the job that this instance was seeking to understand and set a solution excessively. And why does this promenade continuously fall down. even the rabble stops to see and sponsor the topographic point? And because of that. the promenade can’t set up the gross revenues that they need in order for them to advance their concern. V. S. W. O. T. ANALYSIS: * STRENGTH* Location* Many client base on ballss* Transport Terminal* WEAKNESSES* Lack of Security* Poor and Old Facilities* Polluted Environment* OPPORTUNITIES* Less Competitors within the Vicinity* Stall Vacancy* Dominant* THREATS* Baclaran Public Market* New Malls rises* Free Spear Sellers near the VicinityVI. ACT ( ALTERNATIVE COURSES OF ACTION )* Renovate the whole Constitution* Improve the direction by the agencies of enrolling new originative and gifted employee * Create more Advertisement to advance the promenades VII. Recommendation:Act IIn order for the company to pull new and more client even those who seeks for occupation chance. We will write a custom essay sample on Uniwide Coastal Mall Case Analysis Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page the direction must restitute their installations to do the client. specially the people who passes by the country. what are the alterations and chance that awaits them. ACT 2 And when the invention of the promenade takes topographic point. they must besides engage the encephalons of the new direction that will gives new originative thoughts that will better non merely the installations but besides the gross revenues of the promenade. ACT 3 Last. as the promenade has its new face and stronger direction that will construct new advertizement that will advance the promenade that will do its rejoinder to the concern universe. VIII. Plan OF Action:HR DEPARTMENT:* Recruitment* Proper preparation to new employeePRODUCTION DEPARTMENT:* Find fresh and new faces that will stand for the promenade* Create their ain subject vocal Selling Department:* Schedule amusement plans that will suits the different type of promenade departers.* Create promos and competition that will acquire the involvement of the consumers ACCOUNTING DEPARTMENT:* Keep path of their books of the history* Always record all the minutess of the company

Free Essays on Wisdom And Age

Wisdom and age What is wisdom? Wisdom is traditionally associated with profound understanding and deep insight. Such understanding and insight is usually integrated with a wide variety of various life experiences. Wisdom is believed to be the relationship that exists between things (Teachings of Buddha). The term thing describes the relationship between objects and human beings. These relationships that exist between things have two common factors, the correlation and examination of prior experiences or relational values of that unique individual. The second is the concreteness that maintains a sense of wholeness among all things, this is related to an individuals perceptual views of the world around them. With that being said, wisdom does not require formal education or even an actual partaking in some life experiences. But it does require the cognitive ability to simplify multiple elements of larger more complex compilations. In an essence wisdom is the profound understanding of simplisti c components that requires relational examination between past experiences. Wisdom is extremely diverse and is completely derived from situational experiences based on prior experiences The Wisdom page). There are a few aspects I would like to cover concerning wisdom and age. These topics are pertaining to the mental processes involved in wisdom through age (Ardelt, 2000). Such topics are the developmental characteristics and brief comparison between intellect and wisdom. Another aspect is the improvement in wisdom influenced decision making despite other the decline of other mental capacities. Another examination between wisdom and age is a performance test that was given to both the youth and elderly (Straudinger, 1999). The two areas of interest remaining are concerned with quality of life and how wisdom is involved. Age, related to wisdom is ultimately the acquisition of life experiences. As the result age can provide t... Free Essays on Wisdom And Age Free Essays on Wisdom And Age Wisdom and age What is wisdom? Wisdom is traditionally associated with profound understanding and deep insight. Such understanding and insight is usually integrated with a wide variety of various life experiences. Wisdom is believed to be the relationship that exists between things (Teachings of Buddha). The term thing describes the relationship between objects and human beings. These relationships that exist between things have two common factors, the correlation and examination of prior experiences or relational values of that unique individual. The second is the concreteness that maintains a sense of wholeness among all things, this is related to an individuals perceptual views of the world around them. With that being said, wisdom does not require formal education or even an actual partaking in some life experiences. But it does require the cognitive ability to simplify multiple elements of larger more complex compilations. In an essence wisdom is the profound understanding of simplisti c components that requires relational examination between past experiences. Wisdom is extremely diverse and is completely derived from situational experiences based on prior experiences The Wisdom page). There are a few aspects I would like to cover concerning wisdom and age. These topics are pertaining to the mental processes involved in wisdom through age (Ardelt, 2000). Such topics are the developmental characteristics and brief comparison between intellect and wisdom. Another aspect is the improvement in wisdom influenced decision making despite other the decline of other mental capacities. Another examination between wisdom and age is a performance test that was given to both the youth and elderly (Straudinger, 1999). The two areas of interest remaining are concerned with quality of life and how wisdom is involved. Age, related to wisdom is ultimately the acquisition of life experiences. As the result age can provide t...

Leadership Challenges and Practices Essay Example | Topics and Well Written Essays - 2250 words

Leadership Challenges and Practices - Essay Example n is considered to be one of the most important factors and all most all the companies look for new methods to motivate the employees and to bring out the best out of them. This paper will focus upon the different leadership behaviors and the best leadership behavior which should be adopted to meet the company’s goals. Good leaders are very hard to find, good leaders know how to get the best out of others and good leaders are those who keep others motivated and focused at all times. These qualities are very hard to get in an individual but the most successful leaders are all well equipped with these great qualities. Leader effectiveness is determined by what people do, not by some inherent personal characteristic... Im not saying personal characteristics dont help; they certainly do. But leaders have to adapt their behavioral styles to fit the situations in which they find themselves" (p. 7).   Howell says the good news is most people can learn leader behaviors and learn to recognize situations in which certain behaviors are most important.   Howell and Costley (2001) argue for the match of leader behavior, leader traits and characteristics, follower characteristics, and the situation at hand.   And there are seven leader types, fit for various behavioral processes and situations in my read of their leader theory: And now we have left the obsession with one best style of leadership. There is no universal style. There is as I have suggested, a dimension of behaviors running between Transactional and Transformational. The behavior school to this point is fixated on the transactional. To find transformational we must sail to the Isle of Situation.† ( Howell and Costley). The same principles of Howell and Costley are elucidates in the paper. There are mainly five major behavior patterns namely, supportive behavior, directive behavior, participative behavior, reward and punishment behavior and charismatic behavior. Every behavior pattern has its own pros and

Workers in the African countries Essay Example | Topics and Well Written Essays - 1500 words

Workers in the African countries - Essay Example Growth performance of African countries of 1970s and 1990s had been unimpressive. The empirical literature is still inconclusive. Importance of measuring the output per worker growth that is connected with per worker physical and human capital lies in assessing political changes, technology improvement and social upheavals. It also shows at times, that even in countries with higher economic growth, trends could be reversing. Main factor that affects all levels of economy is the targeted level of development. Financial liberalization is supposed to stimulate higher savings rate and higher interest rates on those savings, leading to higher capital growth. The level of real income plays the most important part in savings, especially in poor countries. Naturally as income increases, savings rate too increases, with comfortable spending power. Empirical research done in the field shows that for sub-Saharan Africa to achieve 5.3 per cent GDP growth, to reach the point where savings rate could be comfortable, it would require 18 years. Though a lot is done in this field, further empirical research has to be done on priority basis. Current research stops after showing that African savings and interest rates are linked with low-income rate and very few government policies exist to encourage savings. In the last two decades, Nigeria, Rwanda, Kenya and Sudan suffered capital flight of 60%, while other African countries suffered a lesser 40%. Many African top officials were presumed to have huge foreign currency accounts in other continents and chances are remote of its being reinvested in Africa. "A difficult question is what African governments can do to obtain the repatriation of those funds, and how the countries in which the accounts are held can be persuaded to be of assistance." http://www.uneca.org/eca_resources/Publications/ESPD/economic_report_1999.htm Foreign direct investment flow to Africa is not stupendous and to create higher savings rate this has to be increased. Migration of skilled labour out of Africa had been another deterrent. Migration is motivated usually because of low investment in transport, infrastructure, energy and communication. Africa has to expand its investment, growth and productivity to stimulate savings rate. African countries are politically and socially unstable and this does not create an atmosphere conducive to attract investments. But it is heartening to note that from 1994 to 1998, Africa showed positive GDP growth in spite of unfavourable global conditions. "To test whether or not Africa has built a critical mass of momentum towards sustained, poverty-reducing growth requires the use of multiple evaluation criteria. Unfortunately, comprehensive, Africa-specific composite indices needed for this purpose are not available," http://www.uneca.org/eca_resources/Publications/ESPD/economic_report_1999.htm Savings rate usually depends on capabilities, aspirations, functions and peculiar constraints of the region and might be helped with a policy evaluation by the Governments. African Governments, most of the time, are fighting for their own survival and this leaves with insufficient elbow space for economic measures. This failure leads to non-accumulation of future growth, and hence, future welfare. This might result in lack of education, unemployment and low worker output. People's choices get highly curtailed with very few future opportunities, leaving generations to come in

Usefulness Of Symbiotic Relationships In Marketing Marketing Essay

Usefulness Of Symbiotic Relationships In Marketing Marketing Essay Symbiotic Marketing, also known as Co-Marketing Alliances and Joint Marketing Activities, has remained sporadic, especially in Indian Small Scale Sector. The studies focusing on the applicability of these Symbiotic Marketing strategies in the Indian context are conspicuously absent. The existing literature, conveniently assuming that the Indian Small Scale entrepreneurs possess the knowledge of the operationalities of the concept, has suggested this as a valid alternative system to their marketing problems. The present study is aimed at comprehending the perceptions of the Small Scale entrepreneurs towards Symbiotic Marketing strategies. The analysis is useful in developing programs aimed at facilitating these inter-organizational cooperative marketing strategies. In marketing channel strategy literature, a number of channel alternatives have been identified which firms utilize in distributing their products and services. These alternatives include the traditional marketing channel, the vertical marketing system, vertical integration, strategic alliances, network organizations, and the horizontal marketing system. These channel forms have been studied by market researchers relatively thoroughly and from a number of perspectives. However, one other strategic alternative has been identified and discussed by a few authors but has yet to receive the same level of attention as other forms of marketing and distribution. This cited strategy is the more holistic concept of symbiotic marketing, originally defined as an alliance of resources or programs between two or more independent organizations designed to increase the market potential of each (Adler, 1966). The concept was first introduced in 1960s, but has rarely been discussed by the market resea rchers and is generally dispatched as a synonym for horizontal marketing system (Kotler, 1991). However, the concept is much more powerful and comprehensive, than conceived by the lack of research in the area. The symbiotic marketing is comprehensive in the sense that firstly, it provides a strategic direction to channel considerations. Rather than develop strategically important core competencies and resources internally, firms which practice symbiotic marketing are actively and continually scanning both the external and the competitive environments for likely partners with such resources. This shifts the firm from being primarily internally- oriented to externally oriented. Secondly, the modes of symbiotic marketing comprise virtually all of the various forms of distribution identified in extent marketing and management literature. Modes of symbiosis include strategic alliances, joint ventures, co-marketing agreements, vertical marketing systems, horizontal marketing systems, and traditional buyer-seller marketing channels. However, distribution strategy employing mergers and acquisition as a tool, violate the spirit of symbiotic marketing, since the firms are integrated and are no longe r independent organizations, which is a requisite for symbiotic marketing. Thus all forms of distribution strategy other than vertical integration lie within the scope of symbiotic marketing. Since, not enough research has been done on the subject, extent literatures existing on strategic alliances and organizational networks has been used for the analysis since virtually all modes of symbiotic marketing is based on some form of organizational collaborations. Once the basis for symbiotic marketing has been established network analysis will be proposed as a tool for symbiotic partner selection and market selection. The underlying framework for this research is that the use of symbiotic marketing can return to a firm superior market success, if applied in a strategic manner, via such measures as first mover advantage, superior profit returns, and the ability to overcome barriers of entry into market niches dominated by well-entrenched competitors. Hypotheses will be proposed to test these assumptions. STATEMENT OF PROBLEM The usefulness of Symbiotic Relationships in Marketing for firms to compete successfully in the local global markets and its acceptance by small business units in India. TOPIC JUSTIFICATION OBJECTIVE OF THE STUDY The primary objective of this paper is to address an apparent gap in the strategic or purposeful use of symbiotic marketing as a delivery system for a firms product or service in the current stream of marketing literature. Only recently has the market researchers focused on an attempt to understand the vertical marketing systems (VMS) and horizontal marketing systems(HMS), of which HMSs such as joint ventures, strategic alliances and partnerships have been studied most heavily. However, the researchers of these strategies have focused only on a single mode of HMS, whereas Symbiotic Marketing provides a broader framework for the researchers, to apply their desired analysis tool. Apart from the handful of extant literature existing on HMS, much of the research on channel strategy has focused on vertically-oriented channels such as VMS and vertical integration. This focus on Vertically-oriented Structures has discounted the emergence of horizontal strategies such as strategic alliances, partnerships and co-marketing agreements. The rationale behind vertically- oriented alliances or integration primarily gravitates around reducing transaction costs or achieving economies of scale (Heide,1994). On the other hand Symbiotic Relationships allow the firm to achieve significant leverage in the marketplace by not only accessing external resources but also identifying and exploiting market voids at reduced capital outlays. Furthermore, as the market segment boundaries are becoming increasingly undistinguishable, the firms focus is shifting from market share to designing strategic distribution programs that provides some degree of isolation from competition (Day, 1991), which is achievable through the use of Symbiotic Marketing strategies in niche markets, or using external resources for competing successfully in the global marketplace. Once the foundation for Symbiotic Marketing has been established and justified, network analysis can be used to explain how and why the firms will achieve superior markets via Symbiotic Marketing, providing a method for identifying potentially profitable market niches and guidance for selecting symbiotic partner firms for penetrating these market segments. Moreover, understanding the formation of Symbiotic Marketing in the network analysis framework is important because, firstly no adequate framework for understanding the Symbiotic relationships exists in the marketing literature; secondly business competition is increasingly between distinct networks or groups of independent firms operating as a single competitive entity; finally, there is a lack of marketing literature, focusing on the specific conceptualization of Symbiotic relations which need to be addressed. Thus an integrative framework needs to be developed to understand why and how firms enter into these types of partnership s, which will be useful to both academicians and practitioners. To achieve these goals, this paper will first, introduce and review the extant literature available on the subject matter which will provide the basis for developing the framework. The framework will be developed which builds on that introduced by prior researchers and will focus on developing a typology of possible modes of symbiosis available to businesses and their symbiotic opportunities. Secondly, the general concept of market segmentation discussed which is applicable to our study presented. Thirdly, the powerful concept of network analysis will be introduced. However, the focus will be on the qualitative, managerial implications and applications of network analysis, not on its usefulness as a quantitative structural analysis tool. Finally, a model of Symbiotic Marketings usefulness as a strategic tool will be presented and justified. CHAPTER II LITERATURE REVIEW Recent research has pointed the importance of nurturing relationships for effective marketing. There is a paradigm shift in marketing from transaction marketing to relationship marketing. Firms are also considering relationship marketing as crucial for sustaining competitive advantage. The center has provided impetus for an in-depth look at relationship marketing from the perspective of both theory and practice. The term relationship marketing encompasses some of the constructs suggested by past research. These constructs are relational contracting, internal marketing, symbiotic marketing, relationship marketing, strategic alliances, working partnerships, co-marketing alliances, and long-term orientation. Morgan and Hunt emphasize the process and their definition states relationship marketing refers to all marketing activities directed toward establishing, developing, and maintaining successful relational exchanges.We suggest that relationships lead to value creation that has become an area of interest to researchers. Firms realize that both customers and suppliers create value. The value can manifest itself into access to technology, access to markets, and access to information. Firms realize that customers and suppliers provide access to value creation that will provide them with sustainable competitive advantage. Value creation can be divided into three domains. The first domain is value creation through supplier partnering that forms the first set of articles for this special issue. Value creation through alliance partnering form the second set of articles. Finally, value creation through customer partnering form the third set of articles. The issue of value creation through relationships with suppliers is examined by the first four articles. The first paper is Supplier Relationships: Emerging Issues and Challenges, written by the co-editors of the special issue. The paper proposes that effective relationship with suppliers will provide firms with next-generational competitive advantage. We suggest that this shift toward supplier relationships will change the role, processes, and strategies of firms and, therefore, new areas of inquiry will emerge. These include understanding suppliers as customers; cross-functional supplier teaming; economic value of supplier equity; supply experience curves; hub and spoke organization; bonding with suppliers; global sourcing processes; cross-cultural values in purchasing; cross-national rules and regulations; and service procurement. The second article also addresses the issue of the importance of supplier relationships and discusses the use of portfolio approaches to examine supplie r relationships. In previous papers, authors suggest that firms should examine supplier performance to classify suppliers into groups. This classification will aid firms in designing strategies to enhance relationship with firms. The next two articles discuss the effect of JIT and information technology on supplier relationships. In The Effect of JIT Purchasing Relationships on Organizational Design Purchasing Department Configuration, and Firm Performance, by Richard Germain and Cornelia Droge, the authors suggest that JIT relationships involve close supplier collaboration on product development and specifications, product, and information flows. Based on a survey of 200 US firms, the article suggests that JIT increases a firms formalization, integration, and specialization. Also firms that use JIT have enhanced performance. Employing Information Technology in Purchasing: An Empirical Study of the Impact on Buyer-Supplier Relationships and Size of the Supplier Base, by Rodney L. St ump Ven Sriram, and Earl G. Graves, discusses the role of information technology on relationships. They find that information technology investments enhance buyer-seller relationships and the degree of information technology used in transaction processing affects this relationship. Interestingly, they also find that information technology investments reduce the supplier base. The next set of two articles discuss value creation through alliance partnering, an emerging area of interest to marketers. The fifth article in the special issue is Scope and Intensity of Logistics Based Strategic Alliances: A Conceptual Framework and Managerial Implications, authored by Walter Zinn and A. Parasuraman. The article examines logistics based strategic alliances and proposes a typology to classify these alliances along the dimensions of scope and intensity. They also offer strategies for firms involved in strategic alliances as well as areas for future research. The next article, Selling Alliances : Issues and Rights, by Brock Smith, examines the issues of selling alliances, an emerging area of interest in personal selling. The issues of selling alliances at both the organizational as well as the personal level are discussed. A sample of 175 salespeople who are in sales partnerships is used to validate the expectations. The final set of articles discuss value creation through customer partnering. Customer Value Change in Industrial Marketing RelationshipsA Call for New Strategies and Research, by Daniel J. Flint, Robert Woodruff, and Sarah F. Gardial, addresses the issue of customer perceptions of value. The authors suggest that suppliers perceptions of value are changing. To design strategies that give business marketers a strategic advantage, firms need to understand customers present value needs, marketers ability to deliver value, and change in perceptions of value. The next article discusses the issue of customer perceptions of the marketer and value provided by the mark eter. As firms survey their customers to determine their performance, the issue of the validity of customer evaluations comes into question. What Information Can Relationship Marketers Obtain from Customer Evaluations of Salespeople? by Douglas M. Lambert, Arun Sharma, and Michael Levy, addresses this issue. The results of a survey from business customers in the health care industry suggest that buying firms that give higher evaluations to business salespeople also give higher performance ratings to the selling organization. Also, salespeople who are evaluated as being better and more credible by customers also receive superior evaluations from their managers. The final three papers in the special issue discuss case studies in value creation through customer partnering. The first paper, Managing Business Relationships and Positions in Industrial Networks by Brian Low, examines the issues of industrial networks. The article views networks as providing access to resources and activiti es and examines a network in the context of a dealer for office equipment. The second article, Building Supplier-Customer Relationships: Using Joint New Product Development, by James Comer and B. J. Zirger, examines the evolution of a supplier-customer relationship. The paper examines a relationship in the case of an automobile project. The final paper by Pierre Filiatrault and Jozee Lapierre, Managing Business-to-Business Marketing Relationships in Consulting Engineering Firms, (accepted by Peter LaPlaca) examines relationships in the context of business services. In conclusion, we feel that the papers provide a broad look at the academic research in the area of business relationship marketing. The articles in this special issue address value creation through supplier relationships, alliances, and customer relationships. The papers make an important contribution to relationship marketing thinking in the domain of business markets. The research is both useful to managers and serves as an impetus to future research in this area. We hope that you find the articles as exciting and interesting as we have. CHAPTER III METHODOLOGY DATA SOURCES UNIT OF ANALYSIS SAMPLE SELECTION The present investigation is prescription type of study undertaken to estimate the effectiveness of the Symbiotic Relationship in the Indian Marketing Scenario in various business units and its impact on the Partnered Business profits, Market Share, Level of Competition and Customer Loyalty and Retention. The present study identifies the views of people engaged in different businesses, generally small-scale, about their interpretation, importance and understanding of the advantages of developing a Symbiotic Relationships with different aspects of their supply chain or competitor base in order to cater to new market segments, or expanding their resource base and thereby improving their productivity, profitability and survivability in the highly competitive and rapidly expanding Indian Markets. Moreover, due to lack of availability of enough time, the scope of research has been restricted to the local area markets in the Mumbai region covering the areas of Andheri, Vile-Parle, Kandivali, Santacruz, which are small scale businesses such as shop-owners or factory outlet managers and marketing and operations team-members of some large scale firms. Considering the time criteria in which the report had to be prepared, we considered small scale businesses as the population with the size of 68. However, 24 participants did not fill the questionnaires provided to them completely, a requisite when using the likerts scale, and about 8 people were not willing to fill such questionnaires, the number of actually completed forms was drastically reduced to 36. Considering the fact that, for conducting a Z-Test for the analysis, the minimum size should be 30, the sample size of 35 was considered appropriate for the analysis and was carried forward for the purpose of research. TOOLS TECHNIQUES The tool used for conducting the research was administering the questionnaires to the business owners and conducting interviews, so as to determine whether their response in the questionnaire and on-face does not contradict. The questionnaire consists of open-ended questions which need to be answered on Likerts 5 Point Scale. For the analysis of the responses of the respondents, a 2-tailed Z-test will be used and the feasibility of the Symbiotic Marketing in the Indian Context will be determined based on the mind-set of the people involved in the analysis. Although, the sample size is 35, but it will be indicative of the entire population in the local areas considered for this study. Also random sampling (and in some cases systematic sampling) has been used to distribute the questionnaires and collect the responses for conducting the analysis. DATA SOURCES Market research requires two types of data i.e. secondary data and primary data. Primary data has been used abundantly for the study. Well-structured questionnaires were prepared the survey was undertaken. Feedback for the display has been taken by asking questions observation has also done to gather primary information. There is also a use of secondary data, collected from the extant literature available on the subject matter in various journals, books, and websites from various marketers and business owners. PRIMARY DATA The primary data to be selected was based upon the response of the respondents to the questionnaire designed. The questionnaire consists of open ended questions. The Questionnaire was targeted to know about the views of the business owners and planning and marketing department people towards the adoption of symbiotic relationship in the long term opportunities for the businesses especially in the Indian Context. SECONDARY DATA The secondary data was collected by referring through various companys marketing strategies in online manuals, Reports, journals and research papers, web sites, and the final data was analyzed systematically to accomplish the objectives of this research paper. CHAPTER IV RESEARCH FRAMEWORK OF THE STUDY PROPOSED FRAMEWORK RATIONALE OF FRAMEWORK VARIABLES HYPOTHESIS Symbiotic Marketing increases the competitive Advantage of the participating firms over their respective competitors companies with complementary products or services can also achieve symbiotic marketing by carrying out lateral cooperative marketing Growth Oriented firms prefer bigger firms for Marketing Symbiosis. Survival Oriented firms prefer equal sized or smaller firms for Marketing Symbiosis. Sharing of operational resources and mutually-complementary advantages among interrelated companies, will increase their production efficiency. CHAPTER V DATA ANALYSIS INFERENCE STATISTICAL ANALYSIS INTERPRETATIONS CHAPTER VI SUMMARY CONCLUSION SUMMARY OF FINDINGS CONCLUSION SCOPE RECOMMENDATIONS LIMITATIONS OF THE STUDY CHAPTER VII REFERENCES [1] Kotler, P., Fernando, T. D.(2005).Lateral Marketing. Beijing: China Citic Press,25. [2] Lee, A. (1966). Symbiotic Marketing. Harvard Business Review,44(9-10):59-71. [3] Rajan, P. Rajaratnam, D. (1986). Symbiotic Marketing Revisited. Journal of Marketing, 50(1):7-17. [4] Andy, L., Ian, B. (2001). Strategies for Building a Customer Base on the Internet: Symbiotic Marketing. Journal of Strategic Marketing, (9):47-68. [5] KaZuo, A. (2002). Sociological Principle. Beijing: Huaxia Publishing Co., Ltd., 50-52. [6] Shiroshi, T. (2000). How Will the Market Strategy Change in the Future?. ToKyo: Diamond Inc.,90. [7] Kazuhisa, T.(2000). Social Psychology of Consumption Behavior. ToKyo: Kitaoji Publisher,52-62. [8] Xavier, M. J., Krishnan, R., Borin, N.(2005). An Integrated Model of Collaborative Value Creation for Strategic Innovation: The Case of Retail Automation in India. IIMB Management Review,(6): 29-39. [9] Yokozawa, T. (1998).Customer Value Management. ToKyo: Productivity Publisher,71-80. [10]Mohr, J., Fisher, R., Nevin, J. (1996). Collaborative communication in interfirm relationships: moderating effects of integration and control, Journal of Marketing, 60(July) [11]Osborn, R. Baughn, C. (1990). Forms of interorganizational governance for multinational alliances, Academy of Management Journal, 33(3), 503-19. [12]Rangan, V., Menezes, M., Maier, E. (1992). Channel selection for new industrial products: framework, method, and application, Journal of Marketing, July, 69-82. [13]Shaw, A. (1912). Some Problems in Market Distribution, Quarterly Journal of Economics, 26 (4): 703-765. [14]Street, P. (1975). Animal Partners and Parasites, London: David and Charles. [15]Snyder, G. (1991). Alliance theory: a neoralist first cut, in The Evolution of Theory in International [16]Relations (pp. 83-110), Columbia, SC: University of South Carolina Press. [17] The Effect of JIT Purchasing Relationships on Organizational Design Purchasing Department Configuration, and Firm Performance, by Richard Germain and Cornelia Droge. [18] Scope and Intensity of Logistics Based Strategic Alliances: A Conceptual Framework and Managerial Implications, authored by Walter Zinn and A. Parasuraman. CHAPTER VIII APPENDIX Insert the questionnaire hereà ¢Ã¢â€š ¬Ã‚ ¦